Business InsiderLucia Moses
Dentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond
When "The Angry Birds Movie 3" opens in December, it'll mark the franchise's tie-up with creators including MrBeast and Salish Matter, who are part of the cast. It'll also feature a partnership with a lesser-known actor: Japan's ad agency group Dentsu.
Dentsu is becoming one of Hollywood's newest investors, and "Angry Birds 3" is the most visible part of its push.
Dentsu said the effort is its first material capital investment in a film (it declined to say how large the stake was). The company, which is credited as a producer on the movie, is also contributing to the movie's $66 million marketing and distribution budget.
Beyond "Angry Birds 3," Dentsu has been involved in other recent entertainment projects:
It partnered with Made By Us Studios in June to develop and produce creator-led films and shows.
It invested to help bring Gore…
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