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Business InsiderEmily Stewart

The latest ploy to get you to spend more money: Bizarre cross-brand collabs

It seems as though every day brings a new announcement from an odd-couple pairing of companies (or a company and a celebrity) about some sort of co-branded product.

The list goes on and on. Another cross-brand collab is almost certainly being dreamed up in a conference room somewhere as we speak.

From a corporate perspective, the calculation is pretty straightforward: Brand A + Brand B = $$$. Hopefully.

In an economy where it's increasingly difficult to get attention, a limited-edition crossover seems like as good a way as any to manufacture an event. But collab city is getting pretty crowded. At their best, these mashups create something that's genuinely exciting and creative that neither name could have made alone.

At their worst, they're two logos…

Read the full story at Business Insider